http://www.stuff.co.nz/technology/digital-living/5018884/Filmmakers-bet-on-BitTorrent-for-a-hit
Filmmakers bet on BitTorrent for a hit
An Australian film that is challenging conventions on how to fund and distribute movies could be seen by tens of millions of people under a bold internet deal.
Through a partnership the Sydney filmmakers secured with BitTorrent, The Tunnel will become the first Australian film to be promoted through the US software-maker's internet platforms after the movie's release on Wednesday.
The internet company says its free software has more than 100 million users monthly. Promotions for The Tunnel, selected for the company's "artist spotlight" program, include a prominent link to a free viewing of the film for all new users installing the software - averaging about 450,000 a day, BitTorrent says. The push will continue for at least a fortnight after the film's release.