New Search Ad Experiences within Windows 8.1
http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/07/02/new-search-ad-experiences-within-windows-8-1.aspx
"With one search, consumers can look for information across the web, device, apps and cloud. "
"Bing Ads will be an integral part of this new Windows 8.1 Smart Search experience. Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads. "