I ran the activation application first. I got a small pop-up window that said Activation successful, and when I clicked okay, it took me to "The Alchemist activated - what next?", which is pretty much the norm.
I then ran the SetUp.exe file and it prompted me for my name/company name/and registration number. (Having Demo already in the reg.# field as a default.)
I've searched for anywhere I could have missed a registration number given to me but can't find one.
Can anyone help me?