404media[.]co/heres-the-pitch-deck-for-active-listening-ad-targeting/
windowscentral[.]com/software-apps/leaked-pitch-reveals-marketing-agency-eavesdrop-targeted-ads
404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones.
... it uses the data to channel the "right" Facebook and Google ads to customers. The agency reportedly has access to more than 470 sources, including Microsoft's LinkedIn.The market agency has been wrapped up in this controversial situation since December 2023. And now, new details in a pitch deck reveal that Cox Media Group (CMG) leverages AI capabilities to "capture real-time intent data by listening to our conversations" using its "Active Listening" feature.