videoproc[.]com/event/giveaway.htm
This was on GOTD not long ago, but this is a slightly newer version. Also a caution: this version locks up in my VBox win7 32 bit VM -- the app freezes, & had to do a hard shutdown. It seems fine in running on the PC itself. Still, if you have the older, GOTD version & want this update, it probably wouldn't hurt to save a copy of the program's folder, and the VideoProc folder in Users\ [UserName]\ AppData\ Roaming\ , so you can go back to the older version if necessary. And as always with Digiarty, remember that this is the company that deactivated a giveaway or two en masse when they felt there were too many unauthorized free versions in use.
That said, it's the usual ffmpeg-based video converter, bundled with a DVD ripper, downloader, & recorder. It emphasizes GPU hardware acceleration, which may or may not speed up encoding, and generally comes with the caveat that the quality of hardware assisted encoding is most often a bit less than when not using hardware assist. Installation basically consists of the program's folder, & the above mentioned folder under Users.