It's really not about the product, it's about being part of the in-crowd.
IMHO that's 100% accurate, and that's what makes the best marketing approach, as long as you can pull it off. Some people are immune, so other types of advertising etc. do work, but then you get into the often dangerous territory of product comparisons. Good marketing people can twist words to make anything sound like a plus, sometimes even defects or bad engineering. Tech people CAN'T be in marketing or sales because they see [& say] things as they are, plus their level of knowledge means that most of what they say flies right over the heads of prospective buyers.
What t I think really drove Ballmer nuts was that Steve Jobs and his crew were hip Geeks while Bill Gates and his gang were uncool Nerds.
:) :) I take issue with the word *were*. :) :)
Post Microsoft Gates 1) might have found religion as they used to say, or 2) might be trying to buy his way into heaven -- your choice -- but I've seen nothing hinting that the man himself has changed much, if at all. When I Google Tim Cook I get 105 million hits to Satya Nadella's 486k -- Steve Jobs 137 million vs. Steve Ballmer 412k. I take that as a very rough *cool* rating more than media bias, since Trump, the guy the media loves to hate, outdoes Clinton in number of Google hits, though of course I could be wrong in my analysis.
The odious Surface ads are Microsoft playing at being the perception of Apple (what all the cool kids are doing) where they should just be practical, efficient, and technologically superior (adults). Microsoft just won't accept that most of the Apple mystique is media driven...
I agree. The problem is that most adults aren't practical etc... if they were, consumer sales figures across the board would drop off a cliff.
There's nothing wrong with letting Apple do all the R&D but Microsoft should follow them with the message that their tech is cheaper and better...
That certainly has worked in the cell phone market, where Google has come out on top with Android.
But, no, Ballmer (and Microsoft) have an inferiority complex so they have to compete for the same niche market where they have zero chance of winning and all of us adults lose in the process.
Bravo!
I like that Microsoft came out with their Surface line, but only because as my son pointed out, there's a fair chance 10 wouldn't have such a small foot print & work so well on under-specced hardware otherwise. Beyond that very small niche, IMHO MS wasted tons of resources & lost sales with 8, leading to Wall St. pressure causing their board to push hard to move away from anything Windows.
8 & 10 are basically 7, with slight improvements under the hood -- they could have made more improvements if they had concentrated just on that, rather than their touch interface & store, & people would have wanted to pay to upgrade, rather than forcing MS to bury the cost in lost sales of making 10 free. The touch-centric design & store were designed to enable MS to throw away billions buying Nokia, then firing everyone that worked for Nokia, causing economic havoc. All of it just to enter a new, already saturated market, when & where MS has historically failed at entering new markets.
And we're the collateral damage. Microsoft with the exception of the Xbox has never been able to do hardware, & it's debatable whether the actual money spent producing the Xbox & Surface line was/is financially worth it. Resources spent on those 2 lines, plus lost sales of 8 & 10, contributed to [if they didn't directly cause] the layoffs of Windows development staff. And THAT can be blamed for Windows lack of quality when it comes to new releases, updates, & patches, as well as servicing problems upgrading & updating.
I'm afraid we'll also be hurt by Microsoft's desire, & potential change in directions to become Google. They've already invested billions in Bing [& related tech] over the years. They are very actively investing in Android & iOS app development. But what maybe bothers me more is the support aspect... Microsoft & Apple supported their older OS versions in order to sustain their eco systems, to make people & companies want to invest in newer versions or products. The Google model doesn't. And it not only survives, but it's a bigger success in mobile than either MS or Apple. Yes, that's not yet PCs, though with Chromebooks Google may be headed there, but the MS board already wants MS to start backing away from the PC market. And going back to the days when you had to upgrade hardware to keep the OS & software current would make the hardware related industries ecstatic -- likely one reason [if not The reason] phone sales are the only bright spot right now.