Along the same line (trend), have you noticed how this Giveaway of the Day site is also bypassing Ad Blockers now?? Grrrrr.
I *try* to be more forgiving of GOTD because I don't think they have piles of cash lying around, & need the ad revenue. ADP will work in Firefox, but you have to right-click the ad & select Block Image, & then I'm not sure that will work when a different ad is presented, and may not block any code. It also wouldn't block any code until you viewed the ad that 1st time, & by then it might be too late. The ADP Preferences have a checkbox to "Allow some non-intrusive advertising", but unchecking it makes no difference for me.
My BIG objection to ads is malvertising. The ad networks work a bit like a black market seller -- no questions asked, just hand over your money. So criminals happily buy ads. Why try to trick someone into visiting an infected site? Why worry about attracting just the victims you want?... the ad networks will sell them targeted exposure to just their preferred clientele. All the criminals have to do is bury their exploits &/or malware in the ad, and if things go according to plan, every time someone views a web page with that ad they're infected.
forbes[.]com/sites/kevinmurnane/2016/06/20/four-steps-you-can-take-to-protect-yourself-against-malvertising/#1f5bcac55c49
Now in the article above Kevin Murnane talks about ad blockers being controversial... The way that I look at it personally, is that the only ones that can make the ad networks clean up their act, are the site owners that use their services -- without web sites to display their ads those ad networks will go broke. And since the site owners are the ones hurt by ad blockers [because they mean less revenue from the ad networks], they're the ones with the incentive to stop this mess. So instead of pleading with visitors to turn off their ad blocker, they need to get off their duffs & make the ad networks do some screening, both of buyers & what they put in their ads.