I must apologize, I was being silly with "it's a horrible business practice...".
Personally I don't think you were being overly silly Chris...
There are if anything too many numbers, too many metrics that can be used to justify someone saying whatever they want.
Sometimes that doesn't matter -- if you're dealing on Wall St. & just made a ton of money because questionable metrics led investors to overpay you, it's unlikely you'll have to ever give that cash back. If you're talking about metrics that sound impressive, but don't effect the bottom line, it's OK if you're blowing smoke in the direction of your boss &/or investors, & they don't call you on it. [Not being called on it is getting harder however, e.g. all the criticism for Microsoft for their new reporting methods.]
But in the case of [not so] Stellar Phoenix, I'm thinking of Amazon, PayPal, & Ebay... Sellers freak at the mere thought of a negative mention. People that are willing & do pay actual money for goods are increasingly cautious, always looking for that all important rep. I'm not sure that WinX ever recovered from the fiasco where they turned off one of their giveaways -- EaseUS suffered an awful lot when they tried limited the number of licenses -- and while I could be wrong, I suspect Stellar Phoenix will now have to resurface under another brand name to be even mildly successful.
Edit: Wanted to add a quick blurp, something I just remembered re: maybe somewhat misleading metrics... Watch for a huge increase for anything Windows 10 in November -- the Xbox One's are getting updated, they'll now be included, but don't look for too much from Microsoft spelling that out.