http://bits.blogs.nytimes.com/2012/06/13/google-wants-love-and-90-other-things/?ref=technology
Google Wants Love and 100 Other Things
Google wants love. But so do six other companies. They are after .love, actually, a new “top-level domain” that could catch on as .com, .org and .net did.
Love might not prevail, but chances are, at least one of the domains in 1,930 applications for new extensions will. The domains are the letters that follow the dot in Internet addresses, and the Internet Corporation for Assigned Names and Numbers, known as Icann, revealed the new requests on Wednesday.
Google proved to be one of the more ambitious applicants. It spent almost $18.7 million applying for more than 100 top-level domains, some expected, some not. Not surprisingly, the search giant wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you.
Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call.